It only includes ease of use, costs, and benefits: If you want to visualize your comparisons in an engaging way, you could use a comparison infographic. You can include functional features and non-functional features (such as design or branding) that differentiate your product from competing solutions. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. Consider the brand messaging and tone on social media. Download Small Business Competitive Analysis Template. Download Online Strategy Competitive Analysis Template. Simply copy it to your own Google Drive, or you can download the spreadsheet to work through. ... By using the competitor’s analysis template, that’s how. What has recently changed in our business or the market? A strong report shows exactly what a company must out-compete to be successful. See Smartsheet in action. Otherwise, competitive analysis is just an exercise. Your business will always have competition. ‌ Download Value Proposition Comparative Analysis. Target audience information prepares you for when customers leave your competitors. Nevertheless, don’t discount the value of other paths to help you learn about your industry and niche. A competitive analysis template helps ensure that you store captured information. Above all, using a template guarantees that your primary efforts are put toward gathering and evaluating information, not into deciding what criteria to study and how to format notes. ‌ Download Competitive Analysis Report - WORD. You try to figure out what situations may provide an opportunity for them. Profiled competitors are usually direct competitors: those who offer a comparable product or service in the same area. What is Competitive Analysis? You can conduct primary market research, with: When assembling your market research you may just want provide a high-level summary of the industry trends, like this competitor analysis example shows: Or you may want to dive into detail on the demographics of a particular consumer segment, like this: But if you’re a consultant or advisor struggling to get buy-in from skeptical stakeholders, the report below would be ideal. For example, for online and social media strategy, a template may list all social media platforms and each company’s number of followers. Starting with a pre-designed competitor analysis template, like the one below, takes almost all of the design work out of the mix so you can focus on the content (while still impressing your stakeholders). Any way the customer is solving the problem now is competition. All instructions in brackets and italics – [like this] – are intended to assist you in completing the plan.To help you complete your template, you should refer to the accompanying Marketing Plan Guide for additional information. Competitor analysis. Distribution channel details include information about affiliates, retailers, and wholesalers. What new products/features are they working on? How to Conduct Your Competitive Analysis. Your competitive analysis should inform your marketing plan, your business plan, your consultant report and every part of your high-level business strategy. She’s particularly interested in helping people communicate complex information. Plus, we’ve included a FREE competitor analysis template to help you on … Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Cultivate your company’s own voice. And a report that communicates the findings of your competitive analysis will ensure stakeholders are on board and in the know. The competitor analysis template is perfect for deriving a perfect strategy on how to beat the competition. Summary. page 1 That’s the only way to get an accurate picture of how your target customers rate the competition. This article explores why competitor analysis is so important to e-commerce businesses, and how to conduct one, step by step. For example, a startup might create a report that focuses on market research, while an established business might dive into detail on an emerging competitor. This competitor analysis template is useful for mapping out industries or categories. For a slight deeper dive, you can use this PowerPoint template. It can act like a short summary of the rest of your competitive analysis report for anyone who doesn’t have time to dig into the details. Competitor research is crucial to the success of your business and this framework analyze the market competition and allows you to quickly adapt to changes to stay ahead of the trends. Perform a SWOT analysis to identify what competitors are doing right, and what customers are complaining about. For SEO research, survey domain authority, the keywords that attract traffic, and the amount of traffic for each of those keywords. You can successfully analyze the competition in 6 steps. For example, LinkedIn is aimed at professionals. Another approach is to focus on the things that provide the most value to the user, like in this competitor analysis example from Mint. Focus on the core problem your business solves & put out lots of content & enthusiasm & ideas about how to solve that problem. To study social media strategy, you want a template that allows you to look for all the social media channels you and your competitors are engaged with. And if you don’t know what that competition is up to, you could be missing out on huge opportunities. 20 min read. And if you’re a consultant competing for a project, a pre-designed template may just give you the edge you need to land that client. Whether you’re a startup trying to break into the marketplace, a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions.. From a media strategy perspective, the analysis of competitor collateral is essential for launching effective SEO-driven campaigns. It is ready to customize template which can easily be tweaked according to your content. In addition to specific product features, here are some attributes that you might include in a feature comparison matrix: The most common format for a features analysis is a simple matrix with you and your competitors along one side and all of the relevant features along the other. A competitive analysis will allow you to think up effective strategies to battle your competition and establish yourself in your target market. Background information on a competitor may include the location of their head office, the number of employees, recent acquisitions, Securities and Exchange Commission (SEC) filings, and the names of key staff members. Usually, competitive analysis helps businesses to evaluate their position when it comes to market dominance. A review of indirect competitors (those who offer a slightly different product or service that could substitute for yours) provides clues to potential direct competition or new opportunities for your business. This in-depth analysis of your industry competitors can help you to identify opportunities for improvement within your own business. Competitive analysis—also referred to as competitor analysis—is the practice of evaluating the landscape for competitive products, services, and companies. They’ll give you an unbiased view of your company and your competitors. You can check off or rate how you perform in each area: But these tables can get pretty long. Marketing competitor analysis is done with relation to your competitors. Here are the steps you need to take to get started: Step 1: List Your Competitors A competitor analysis is an assessment of the strengths and weaknesses of your businesses’ competitors. SWOT stands for strengths, weaknesses, opportunities, and threats. It can also ensure that analysis is consistent from year to year. ‌ Download Competitive Analysis Presentation Template. The competitive analysis template is a model for understanding the competitive landscape. If you are in the Hotel Management industry, then you have to use this competitor SWOT analysis template for sure. What are we struggling with? This template helps you define a product strategy that will set your company apart from the competition. Download the MECLABS Competitive Analysis Presentation Template . Jeffrey Wilke is the CEO of Worldwide Consumer at Inc. Are there any gaps in the market that aren’t current being addressed? See more ideas about competitor analysis, analysis, competitive analysis. Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. Here are a few quick guidelines for keeping important design elements consistent: The challenge with a competitive analysis report is that you collect heaps of background research, and you have to condense it into a brief report that your client will actually read. Unless you’re already in the game, coming up with this information might take a while with a need to use different tools. The product and service portion of this section describes the products and services offered. The competition is inevitable and you need to know it well before you can make any profits in the industry. Enter details on five competitors and rate the applicability of each factor to your business. Learn how the flexible, extensible Smartsheet platform can help your organization achieve more. Competitor Analysis Template. How to Perform a Best-in-Class Competitor Analysis (w/ Template) Masha Maksimava Head of Marketing @ Awario. Even lists can be made more engaging and informative by spacing out list items and giving more emphasis to headers: The more you can replace descriptive paragraphs and long lists with thoughtful visuals, the more your readers will thank you. Reveal your company’s and your competitors’ strengths and weaknesses, Identify the path to opportunities for increased competitive advantage, Help the entire company to understand the competitive landscape, Contribute to defining your value proposition (that is, help you differentiate from competitors). The template provides a summary and a table of the results so that the audience can get a clear picture of the results. Keep in mind that your actual product or service competitors may differ from your SEO competitors because of paid ads. It helps businesses penetrate through the market by identifying competitors as well as strategizing on ways to outshine them. Free Competitive Analysis Template Download the free Competitive Analysis Template Worksheet to use with this tutorial. Competitive analysis puts a spotlight on the strengths and weaknesses of competing organizations as well as your own. Pick a Template. Download. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify your competitors. See why Smartsheet is the platform you need to drive achievement, no matter the scale of your ambition. Competitive Analysis Template Worksheet. Definition 2. Jump-start new projects and processes with our pre-built sets of templates, add-ons, and services. An effective competitor analysis … Examining the current economic conditions, Researching relevant technological developments, Great resources for this section of your competitive analysis report are product rating sites like. That consistency helps the report design feel cohesive while making it easier for readers to quickly skim for key pieces of information. But how do you actually create a competitive analysis report? COMPETITOR ANALYSIS POWERPOINT TEMPLATE 3. Although in the context of marketing, the word “competitive” suggests focus on “the other” (i.e., the rival), many marketing gurus believe that the heart of any marketing activity begins with the customer. The right report design can inspire stakeholders to take action based on your findings, while a mediocre design may reflect poorly on your hard work. Get up and running fast with streamlined implementation and solution building to address your immediate business needs. 1. Click the template above to enter our online SWOT analysis maker tool. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Here are some questions to kickstart your SWOT analysis: In your report, you could arrange your SWOT analysis in a simple list, but it can be helpful to use color-coded quadrants, like the competitor analysis example below. This template also helps you see how many followers each competitor garners, and prompts you to consider who the product target market includes and what the product branding entails. The level of detail you include in each section of your competitive analysis report will vary depending on the stage of your business growth and your goals. Our competitor analysis template is a valuable tool that helps companies analyze and understand the competitive landscape in their industry. Reviewing online presence is key today. Click on any of our templates; you’ll enter our online drag and drop report maker tool. ©2020. It is also a vital component in any business plan. A competitor analysis template usually has a set of questionnaires or other information that helps the audience analyze the pros and cons of the topic. Or, it may be enough just to summarize in words the features and benefits that set your apart from your competitors (which is a great way to end your report on a high note). Enter details on five competitors and rate the applicability of each factor to your business. that will guide business and marketing decisions down the line, and allow you to plan for any shifts that might disrupt the marketplace. You can’t create a competitive analysis report without doing extensive market research, which is all about gathering information to understand your customers, identify opportunities to grow, and recognize trends in the industry. This research can help you put together the customer personas that will guide business and marketing decisions down the line, and allow you to plan for any shifts that might disrupt the marketplace. You can combine this information into customer personas. Find templates for the web, social media, small and general business analysis, and the presentation of your findings. When creating a competitive analysis for your small business, you want to conduct a thorough review of all facets of marketing. Writing a template for your Competitive Analysis will provide for your company information on the workings of your competitors, starting with their identifications, products, strengths and weaknesses. Summary AGENDA Competitor Analysis 4. Backlink analysis helps you gain links to your page from important sites. in this article, we try to include what competitor analysis is, what to include and what information should be added to it. What’s the weakest area for our biggest competitor? Examples of Features •Price •Benefits •Quality •Durability •Image/style Competitive analysis presentation. By grading competitors on value proposition, content strategy, and funnel efficiency, you can derive an idea of how successful companies are in their marketing strategies. Competitors Analysis Template. Note all of your competitors’ social media channels and web pages. Choose a template from our pool of ready-to-use templates. Most significantly, though, you must actually use the collected data in your new campaign to reap the benefits. Some marketing specialists think that knowing competitor market share is unnecessary. The following list includes some of the main methods for finding company information: Very few, if any, businesses can excel today without some social media presence. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. Breaking down your product and your competitors’ products feature-by-feature will allow you to see what really sets everyone apart. Like the template below, each competitor profile might include: This overview will help your readers get a big-picture view of the market landscape. This section also includes the company’s mission statement, slogan, tagline, and main value proposition. That’s the only way to get an accurate picture of. A competitive analysis is an approach where you find major competitors and research their products, sales, and marketing strategies. And written summaries will only get you so far. Use a competitor’s weaknesses to understand how you can fill gaps to make their customers your customers. Visit competitor locations, talk to their customers, look at printed collateral (such as brochures, form mailers, trade shows, newsletters, and bulletins), and talk to your competitors. Here are a few report design best practices to keep in mind when designing your competitive analysis report: The quickest way to lose the confidence of your stakeholders is to present a messy, amateur report design. This document can help your investors or executives see why they should put time and money into your business project. An analysis of competitors helps you to better serve customers. If you’re still not quite sure how to start laying out your template for a competitive analysis, here’s a free competitive analysis template you can work from to get the ball rolling. How you design your competitive analysis report can have a significant impact on your business success. What are we doing really well (in terms of marketing, products, sales, branding, technology, etc.)? A Competitor Analysis Template allows you to carry out a detailed analysis of your competitors, so you can compete with them effectively. Learn about our premium resource and portfolio management platform, 10,000ft by Smartsheet. The external and internal factors of your company and your competitor will always be changing. We also offer free, downloadable templates in Microsoft Word, Excel, PowerPoint, and Google Docs formats — all of these templates are customizable so you can include the particular information that’s relevant to your organization and analysis exercise. Ask a tutor—for free. Now that you know how to design a competitive analysis report, you’re ready to get started: Midori spreads visual communication tricks and tips as an Information Designer at Venngage. In addition to the usual queries about business factors, you may also want a template that reminds you why you are conducting the analysis. Customize the template to your liking–no design no-how required. Use it to collect information on your small business competitors. are a much better way to communicate a lot of research quickly and concisely, as seen in the market research summary below. Pricing details include list prices for key products and services. Competitors’ strategy changes all the time. Soon to be by Smartsheet. A Competitor Analysis template is a tool which can be used to help you outsmart your competition by helping you to spot opportunities and threats and make the right strategic decisions. Competitor Comparison 4. Understand your competition with this accessible analysis template. Summary. Market share is expressed as a percentage of the business that the company owns. Use this report to capture features of competitor websites, or adapt it to perform competitive analyses on other aspects of businesses.This template proves space to record details of search functionality and any other pertinent features. Typically, a competitive analysis report will contain: Whether you’re a startup trying to break into the marketplace, a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions. Status Quo 3. In marketing competitor analysis, you assess the strengths and weaknesses of your rivals. More importantly, these templates help you focus on gathering information on your competitive landscape and deducing business lessons from that data, rather than mulling over which factors you should study. The template provides tips for explaining the purpose of an analysis to non-marketing team members and leaves room to discuss factors in the competitive landscape, environmental pressures, and much more. Company Profile 6. Use a competitor analysis template for a professional look and feel, how your target customers rate the competition. A competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business. Complete this template for your own company and then for your competitors. The feature comparison is arguably the most important part of the competitive analysis. Group your competitors by type, use a table to compare features, and create a competitive intel repository that multiple teams can access. Create a simple and visual competitors analysis according to your needs. SEO analysis reveals what keywords and approaches work, both for you and your competitors, and which campaigns should receive focus. Also, document any other web pages where competitors are referenced. Competitive Analysis Kit Needham. . They’ll give you an unbiased view of your company and your competitors. Besides distracting from the content of the report, it might even put your credibility at risk. A description of your business’s target market, Details about the features of your product compared to your competitors’ products, A breakdown of current and projected market share, sales, and revenues, A description of customer ratings of the features of each competitor, Your competitive analysis should inform your, Conduct market research to uncover customer personas and industry trends, Compare product features in a feature comparison matrix, Summarize your strengths and weaknesses with a SWOT analysis, Show where you fit in the competitive landscape, The company’s size and information about their management team, A broad description of the company’s strengths and weaknesses, An overview of how the company is perceived by customers, You can’t create a competitive analysis report without doing, This research can help you put together the. A detailed review helps uncover potential opportunities. Start by determining who your competitors are, what you think you already know about them, and what you know about your own business. Understand your competition with this accessible analysis template. Use Excel formulas and your scores will automatically total and appear on a heat graph. What’s holding us back? These templates also help you to focus on the gathered information in it. The overview and profile provide general information about your company and its competitors. Jun 12, 2017 - Go to to Download and Reuse Now a Competitor Analysis Template in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants. Try Smartsheet for free, today. Establish how your product or service differs from the competition and create your strategy with this competitive analysis report template. It’s possible that the brick-and-mortar competitor is less important than the online competitor. Stuck on math homework? A competitor analysis allows you to plot different organizations along two axis in order to form a big picture view of an industry. Get started. Competitor analysis. Note how each quadrant is paired with an icon: After summarizing your strengths, weaknesses, opportunities, and threats, it’s time to look at the bigger picture. Free your team from content sprawl with Brandfolder, an intuitive digital asset management platform. This ready-made file allows you to make an analysis which provides both an offensive and defensive strategic context to identify opportunities and threats, especially caused by your competitors. Download Share. Meaning you must audit any product or service that currently solves the problem your business is trying to solve for customers and write a quick profile for each competitor. Particularly if you must present your findings to stakeholders throughout your company, certain additions can expedite conveying your message: Try the following PowerPoint template for company presentations. You’ll have a lot of data and it’ll be hard for an outsider to understand. Great resources for this section of your competitive analysis report are product rating sites like Capterra and G2Crowd. He advocates, “First of all, I’m focused on customers and not competitors. A side-by-side comparison with top competitors helps teams strategize better, plan business growth and provide a clearer vision for the organization. Consider the brand story, and note which social media channels the site supports. This analysis will help direct your focus and attention […] What is our biggest competitor doing much better than us? You will learn. GET THIS COMPETITOR ANALYSIS TEMPLATE . This PPT template collection is 100% editable and includes a variety of Competitor Analysis PPT slide designs to choose from. They believe you should focus on your own market share. If you take a look at the competitor analysis template below, you might notice that the designer has switched up the layout from page to page, but many of the other design elements are kept consistent. Analyses also offer you a view into your company’s position in the competitive landscape. DIRECT vs INDIRECT ... You Competitor 1 Competitor2 Competitor 3 Competitor4 Feature1 Feature2 Feature3 Feature4 Feature5. A SWOT analysis is a framework for evaluating your competitive position by listing your key strengths, weaknesses, opportunities, and threats. And as with any market research, it’s critical that you speak with real people who use your product and your competitors’ products. Today’s digital world makes much of competitive analysis easier. Also, you can assess how well a competitor is achieving their goals based on their apparent positioning. This makes it clear where you need to add value to your solution so you can create customer delight and lasting competitive advantage. Backlinks are pages that link to other businesses’ pages, but not yours. Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research. Download Competitor Analysis PowerPoint Templates and make stunning presentations showcasing the strengths and weaknesses of current and potential competitors.